Online Business By Design

Host Ivana Ivanek explains how turning on the front camera can heighten self-awareness and trigger insecurities that lead to self-sabotage and inconsistency in social media content while building a personal brand.

She shares two solutions: a quick, on-the-spot practice and a long-term self-love practice.

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Host Ivana Ivanek argues that personal branding is essential for small business owners who want to succeed in the future, because people choose who they feel aligned with even when products, prices, and reviews are the same. She addresses common concerns about social media and explains that consistency is simple but difficult because it requires showing up on hard days.

From Curaçao, she shares how a long-time volunteer known as “Kunukuman” built a trusted brand over 20–25 years of weekly island cleanups; a well-funded couple then launched a large recycling initiative under his name, allowing the project to gain traction...

Ivana Ivanek interviews speaking mentor Tricia Brouk about building thought leadership and a personal brand through public speaking. Tricia shares her journey from a global dance career to training leaders to amplify their voice and create legacy, explaining that stage fear never fully goes away—you learn to coexist with it by making the talk about serving the audience.

They discuss how speaking boosts credibility, acts as advertising for your offers, and can generate significant ROI beyond speaker fees. Tricia advises starting public speaking now, vetting speaker coaches, and mastering delivery rather than winging it.

She also explains why she wrote...

Host Ivana Ivanek discusses how new, bigger goals often feel “impossible,” especially around consistent content creation and personal branding, and argues that action—not overthinking—compounds results.

She shares her own journey of believing it was impossible to live by the ocean, delaying for 10 years, then committing to opportunities that led her from Greece to Southeast Asia to living in Curaçao, while acknowledging imperfect realities like bureaucracy, fatigue, and shifting priorities. Ivana reframes consistency as something that must be redefined with changing identities and circumstances, like adjusting an exercise routine from her athlete days to now.

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