Online Business By Design

Podcast host Ivana Ivanek interviews Australia-based marketer Mariah McInnes about content marketing, what makes good content, and how to tell better stories while building a personal brand online.
Mariah shares her path from corporate marketing to freelancing and digital nomad life, including quitting her job during COVID, a major surgery after discovering rare neuroendocrine cancer, and how recovery led her to meet her partner, who now complements her business skills.

They discuss living and working from a car and then a bus, resilience through business setbacks, and Mariah’s practical storytelling approach: align content to a sales goal and content strategy,...

Host Ivana Ivanek shares a mindset shift and strategic move for building an online personal brand people trust and buy from while running a business alongside a nine-to-five.

After feeling tired during a busy stretch in Vienna, she reflects on a coffee chat with her peer Karina about resting without seeing it as failure, handling fear of judgment and silent rejection from others, and how some people—including partners—may not support your vision.

Ivana’s immediate action step is to get a “business bestie” and actively cheer for peers so support is reciprocal. Strategically, she frames social media as a “digital business...

Host Ivana Ivanek welcomes Dr. John Torrens to discuss the return on investment entrepreneurs gain by prioritizing mental, physical, and spiritual health instead of hustle culture.

Torrens shares how rapid company growth led him toward burnout, pre-diabetes, inflammation, poor sleep, and an ADHD diagnosis, prompting him to treat his health as an experiment and reject “hero” grind worship that can resemble addiction.

He explains practical sleep-first habits—tracking sleep data, managing light exposure with blue-blocking glasses and morning sunlight, using infrared sauna, eating earlier, avoiding alcohol within hours of bed, and exploring grounding—and describes how better sleep improves creativity, decision-making, relationships,...

Host Ivana Ivanek shares three actions to immediately build a trustworthy personal brand people buy from.
Grab your favourite note-taking device and get inspired!