Ep.84 Consistency That Fits Your Real Life and Builds Your Personal Brand

00:00:00: How often have you thought or been told that this is impossible?

00:00:07: Every time we set a goal That's new to us, bigger than the previous one.

00:00:13: The first thought comes through your mind and says, but it isn't possible!

00:00:19: Or someone else has shared with, that's a lot of work, are you

00:00:24: sure?!

00:00:26: And In that moment, we truly might believe it is impossible to create content consistently.

00:00:34: It isn't possible.

00:00:35: put yourself out there even if you've never done and share your work or message on social media so people get to know you find you trust you buy from all seems impossible before they have done this episode about adjusting your concept of impossible and what consistency, consistent social media presence a consistent present as personal brand really means.

00:01:07: Welcome to the online business by design podcast.

00:01:10: I'm your host Ivana Ivonek and this is Your Mindset & Marketing Podcast to help you build a business AND personal brand without burning out.

00:01:19: And most importantly, enjoying YOUR business journey while making money and impact!

00:01:26: Grab your favorite note-taking device, lean back and get inspired!

00:01:30: I believe that everything YOU NEED TO BUILD A BUSINESS OF YOUR DREAMS and the extra ordinary life you can't stop thinking about IS ALREADY WITHIN YOU.

00:01:40: Let's dive right in.

00:01:43: When I was first told that my dream is impossible, i kind of believed it and It took me ten more years to try again And honestly speaking when I was told That it is impossible To live by the ocean too meaningful work that can help people travel The world all the cool things?

00:02:11: but I never stopped thinking about it.

00:02:15: And, thinking about something you want to have or achieve is such a waste of time because only action compounds in results and result compound success.

00:02:31: But let me dive into this impossible.

00:02:36: First question.

00:02:37: my family asked when i said i wanna live by the ocean is how are you going to afford living by the ocean?

00:02:45: and my thought was like, Is this your first problem?

00:02:48: You think about it.

00:02:49: I said...I don't even know How To Get There!

00:02:50: I Don't Even Know How To Start Life.

00:02:52: And You're Thinking About Affordability Like i am still here..i haven't made My First Step and It's Already Impossible.

00:03:03: So Ten Years Forward I Eventually Got A Chance To Live By The Ocean.

00:03:09: I had to take a job for that, i lived in Greece and suddenly things started falling into place.

00:03:16: And it's started by making a commitment... ...and finally making a final choice!

00:03:21: Finally the final choice if this doesn't even make sense but making that final choice and say okay I'm going for it no matter what it costs me because first case scenario.. ..I have to go back where I came from.

00:03:34: This is something I always played on my head possibly can go wrong and got back to all my senses.

00:03:45: And be like, yes if things goes astray I am safe because i have failed in the past and always recovered from it.

00:03:55: It wasn't even that bad than what we imagined before it happens.

00:04:11: Life.

00:04:12: and I'm gonna get back to this dream life scenario because i can tell you one thing even if everything seems perfect right now And This is often why people are so hesitant in sharing their lives on social media Because not everything seems Perfect, then how?

00:04:29: Are we going to share our perfect life and skip all those imperfections.

00:04:33: Because aren't relying whole thing and this whole concept around personal branding.

00:04:39: And what to share makes people already hesitate, be like no not doing it.

00:04:44: my life is not exciting enough.

00:04:46: My Life Is Way Too Complicated.

00:04:48: How I'm Gonna Hurt People When i say What I mean To Be Saying?

00:04:52: And...what are people gonna think of me anyways?

00:04:56: It's impossible to be consistent because I have a nine-to-five ,I Have Children!

00:05:01: I have other responsibilities things to do and how on earth am I gonna get to the point of creating content, speaking on podcasts pitching to media consistently.

00:05:16: So going back to my life right now i took the leap...i went to Greece , i traveled to Southeast Asia..I chose to live in the Caribbean....and to go freaking all-in with my dream life!

00:05:34: And I just really need to pinch myself sometimes while i'm sitting here and be like, yeah.

00:05:42: That's it!

00:05:43: I am waking up every freaking morning and have parrot singing in front of my house on a mango tree... You just can't work that pace you could do in a western world.

00:06:10: Believe me, I tried so many times and once two pm hits it's like oh my gosh i need an app!

00:06:17: And honestly...I have built my entire life around wanting to have midday naps without someone judging me..without judging myself Without calling myself lazy and being able to get to work whenever I feel like if even having the opportunity Drive ten minutes and be by the ocean.

00:06:39: To sit outside in the evenings, have dinner with my friends Listen to this incredible great music And I could go on & ON & ON.

00:06:53: Yet so many things are not perfect Because life on its own is not perfect... ...and i personally think that This IS part of life!

00:07:07: There are moments where I am currently feeling like a fraud, because i'm speaking about consistency.

00:07:12: I'm talking about content creation and speaking about getting your business visible.

00:07:17: And what am I doing?

00:07:19: Struggling.

00:07:20: Struggling to show up consistently.

00:07:22: there is so many reasons for it!

00:07:25: I'm doing my best...I do everything possible To grow my business..to keep on building.

00:07:34: Do the things that need to be done.

00:07:37: But here is the but.

00:07:39: Life is happening.

00:07:42: as I moved shortly back to Europe and coming back to Curacao, so many things have happened!

00:07:50: I am blessed with a new romantic relationship And yes i'm dedicating time making investments into this relationship because it's something that currently very important for me.

00:08:04: There is this whole bureaucracy that I need to go through as I am emigrating from Europe and immigrating into a Whole new country.

00:08:13: That it's so new too me in systems and doing in language And so many things just take so much time, and don't go flawless and Followed by sleepless nights followed by, I don't have time for doing X by Z but i'm gonna do be-bedoing that.

00:08:33: But im so tired and things are not working!

00:08:36: And... ...I did find myself in a little victim role.

00:08:42: I have to say.

00:08:44: Why can't they do this?

00:08:45: I dont'have time for that.. I am always so tired.

00:08:49: ..and Im doing THIS and then THAT and everything is going wrong and you know.... I'm sure You know how that feels and I'm sharing this with you just to give you a sense of no one is freaking alone With this because this is life, but it needs to get yourself back up at some point.

00:09:06: end define consistency.

00:09:10: new To you.

00:09:13: the best example Is?

00:09:16: And i love to draw examples from my sports career when sport and being successful in sport as an athlete was my entire life.

00:09:30: Consistency looked different than it looks right now.

00:09:35: because I'm not a professional athlete anymore, the only reason why i am running while exercising is Because...I want to be healthy buddy!

00:09:46: I wanna move by myself when im ninety years old.

00:09:53: sports has always been something that made me feel good about myself and it is teaching me to show up even if I don't want too.

00:10:02: It's teaching me, do the hard things when they are the hardest!

00:10:07: And...it was hard to get back into a routine even now.

00:10:13: so my consistency right now looks so different than it looked fifteen years ago..and i would be a fool, I would be fooling myself trying to be as consistent aspect in the dates because that's just not possible.

00:10:32: Because i am different now my priorities are different.

00:10:36: things are different now.

00:10:37: everything is different than for fifteen years ago.

00:10:40: so really chasing that consistency of the old you it something there is holding new back and at old identity if you want and told myself, yes life is harsh right now.

00:10:55: And I am allowing myself to be consistent ,to have a routine but exercise three times a week .And here we are.

00:11:03: it's working!

00:11:05: I'm giving my self permission to skip a few days of content creation because... My home..I don't have an office yet everything challenging around me, my brain is foggy and sleepless nights are not helping.

00:11:25: It doesn't mean that I'm NOT doing it at all!

00:11:27: IT DOESN'T MEAN THAT I'M NOT RECORDING THIS PODCAST, IT DOEsNT MEAN That i am NOT doing any type of work for visibility.

00:11:34: but consistency is adjusted to the circumstances And...I know things will change.

00:11:42: They're already changing because nothing's ever stagnant.

00:11:47: Stagnant, things become stagnant only if you give up.

00:11:50: If you start blaming yourself for not doing it and... ...if you tell yourself okay now I skipped once may be your workout.

00:11:58: maybe Your content made me whatever It is.

00:12:01: I'm done.

00:12:02: i failed And am NOT continuing.

00:12:05: the hard thing Is picking it up again?

00:12:07: And if it becomes your value your priority something You really want going back to your values Never starting over but it is continuing what is important to you and that makes a whole difference.

00:12:23: And To round this up, and give consistency A full picture for you no matter where You stand right now I'm gonna tell you a story of conversations i had recently with the new client.

00:12:37: She has been considering to create content forever like all of us.

00:12:43: First we overthink for years before even do anything.

00:12:48: And her question was, I don't know how to do this whole camera thing?

00:12:52: How to film myself...I don't knooow if i can DO THIS!

00:12:57: These were her words and I guided her too.

00:13:01: instead of thinking that I cannot do this big THING let's start slow get clear on what you wanna be known for and start from there because overthinking things that are not yet, a waste of energy and it's costing you so much time.

00:13:18: So go to the show notes.

00:13:19: grab my free training.

00:13:21: It is five step framework which will help you identify who do want be as well in this whole online world.

00:13:33: start from there And then she goes but how often I need to post?

00:13:37: How many times have She said, oh I think i can do two posts per week but that's too little right?

00:13:46: And I'm like yeah if you want to grow from zero From an account it hasn't existed yet yes.

00:13:51: Two times a week is very little But You know what's less.

00:13:56: not doing it at all That's even less and nothing will happen.

00:14:01: so these two posts Are irrelevant right now.

00:14:07: But as she will progress and its already happening posting their amount, the quality and quantity.

00:14:15: And this is what builds the entire asset!

00:14:20: Thank God I am sitting here...and i told you before that I'm not managing to create content consistently on social media right now but because there's an Asset I still get leads or email addresses that I write every week.

00:14:37: So one post It's nothing on its own.

00:14:40: Two posts per week are nothing on it for three, four weeks.

00:14:44: but that asset you have built over time is definitely very valuable.

00:14:51: Is your vehicle to your clients?

00:14:53: Your vehicle to be seen and found by new people...your vehicle to grow your personal brand.

00:14:59: so what is your consistency right now in your situation?

00:15:04: whether you're starting out What to do how to do it and you're getting new into this field whether You Have small children to take care of that are your moving country Whether there is adversity or anything else in your life.

00:15:23: That is currently taking up so much space define your consistency.

00:15:28: And remember, you will be able to get back what it needs once you come back to energy and resources.

00:15:36: but life is just never a straight forward line.

00:15:41: so its not building or business.

00:15:46: suddenly when you start doing the small things like my new client did what's happening, like she is not on video yet.

00:15:53: She makes carousels...she's playing around with making photos of herself and putting them on social media.

00:16:01: yes it can be that small.

00:16:03: your start can't be so small if you don't dare to do otherwise.

00:16:07: but what is shaping?

00:16:08: Is a voice?

00:16:09: because the captions written are shaping her message there?

00:16:15: growing within her, she is learning how to deliver a message eloquently.

00:16:20: And that's the skill that needs happen too!

00:16:23: So... Is it possible to start small?

00:16:27: Is it POSSIBLE TO START BUILDING A COUNT FROM SCRATCH FROM ZERO AND GROW A FOLLOWING even if you do it small?

00:16:34: And I'm asking you right now to consider all your circumstances, understand that life is never gonna get better than it is right now in this moment.

00:16:44: To start because It will keep happening.

00:16:48: things are out of our control priorities will shift times will shift Our identities will shift and we will never be the same person as yesterday.

00:16:59: So i am Now Asking You Adjust your concept of impossible instead of saying it is impossible.

00:17:11: Ask yourself how to make it possible right here, Right now with everything you have not more and Not less.

00:17:22: I believe in You a thousand percent that you can achieve anything you set out for because Everything you need Is already within.

00:17:32: If you're feeling invisible having a hard time to break through the noise, inconsistent with creating content not knowing what to say and how to say it but deep down you know your message.

00:17:44: And your work can change people's lives.

00:17:46: then listen up!

00:17:47: I have created something so powerful for you.

00:17:50: It is called The Magnetic Influence Accelerator A high-touch group program that helps build personal brand and visibility strategy works for you without being glued to your phone.

00:18:01: twenty four seven.

00:18:03: This isn't about chasing trends or faking authority, it's about showing up clearly consistently so you attract clients collaborations podcast invites and real opportunities that grow your business.

00:18:17: inside the program You will learn how to clarify Your message and stories.

00:18:21: So always know what to say create content That feels aligned not forced.

00:18:26: build trust to present and not pressure.

00:18:29: Grow visibility beyond social media, like pitching podcasts or guest posts!

00:18:34: And you get coaching feedback and a supportive community so that your never doing it alone.

00:18:41: Head over the show notes link for more information is right below.