Ep.87 Creating Content Without Self-Sabotage: Two Practices to Get Comfortable on Camera

00:00:00: I honestly believe, friends that the wildest thing you will ever do while building your personal brand and a business on your own is creating content on social media.

00:00:11: And i mean it!

00:00:14: Nothing literally nothing makes you more self-aware than switching ON THAT FRONT CAMERA AND IT'S SO CONFRONTING BECAUSE SUDDENLY including me.

00:00:29: We all see the things we do not like about ourselves and creating content becomes The biggest self sabotage ever.

00:00:41: Welcome to the online business by design podcast.

00:00:44: I'm your host Ivana Ivonek And this is your mindset in marketing podcasts To help you build a business and personal brand without burning out.

00:00:53: And most importantly, enjoying your business journey while you are making money and impact.

00:00:59: Grab your favorite note-taking device, lean back and get inspired!

00:01:03: I believe that everything you need to build a business of your dreams and the extraordinary life you can't stop thinking about is already within.

00:01:23: Oh, I don't like this.

00:01:26: I don' t like that!

00:01:27: I don''t like my eyebrows...I don´t like how my hair looks today.. I can´t listen to my voice today?

00:01:35: I do believe by the way that i have a pinchy voice sometimes.... I dont know where it comes from but also want you hear yourself always differently than somebody on the outside and On other days ,i feel like im just not getting one straight sentence forward, feeling like an absolute imposter speaking of communication and delivering a message eloquently.

00:02:02: All day every day there is something that I feel like judging we all do.

00:02:11: but here's also the thing that i want to change today.

00:02:17: Two ways of how to fix that, one way is a quick fix.

00:02:22: To be done every time you switch on the camera and The second fix is a long-term practice That is helping me over and over again.

00:02:35: if your feeling invisible Having a hard time to break through the noise, inconsistent with creating content not knowing what to say and how to say it but deep down you know your message.

00:02:46: And your work can change people's lives.

00:02:48: then listen up.

00:02:50: I have created something so powerful for you.

00:02:53: It's called the Magnetic Influence Accelerator, a high-touch group program that helps build your personal brand and visibility strategy without being glued to phone number twenty four seven.

00:03:06: This isn't about chasing trends or faking authority.

00:03:08: it is showing up clearly consistently.

00:03:11: So attract clients collaborations podcast invites and real opportunities.

00:03:19: Inside the program, you will learn how to clarify your message and stories so that you always know what to say.

00:03:25: Create content that feels aligned not forced.

00:03:28: Build trust to present in not pressure.

00:03:32: Grow visibility beyond social media like pitching podcasts or guest posts And you get coaching feedback AND a supportive community.

00:03:41: So You're never doing it alone.

00:03:43: Head over to the show notes.

00:03:45: The link for more information is right below.

00:03:48: Let's dive into practice number one.

00:03:50: So let's imagine the scenario you switch on that front camera.

00:03:54: You have your real scripted or not?

00:03:58: You're ready to record, and look in this camera.

00:04:02: be like who is this person today?

00:04:05: And honestly it does something too even if you are the most confident person.

00:04:12: This self-awareness that gets created when we are in front of camera, it's just something...that is so odd.

00:04:20: It becomes too difficult!

00:04:24: So what?

00:04:26: Daunting and there will be other people telling you That oh come on doesn't matter.

00:04:32: You look amazing.

00:04:35: I love how you look on camera.

00:04:37: i Love your eyebrows I love your cheeks!

00:04:43: Friends do that often.

00:04:45: I just had yesterday a conversation about body insecurities with my best friend and she told me exactly that, She said you're the most beautiful woman don't you worry?

00:04:55: But in fact... ...I DO worry about certain things And we do have... ...certain insecurities.. ..and i dont think it's right to tell someone not to worry because you will worry either way Every time you put on that front camera, and you will be worried.

00:05:15: And once we go down the spiral it becomes even harder.

00:05:19: So... The first thing is honestly acknowledge.

00:05:23: Acknowledge to have those insecurities because all of them there's nothing wrong with you Absolutely not.

00:05:32: But a number one fix Is To set yourself up for success after you have acknowledged what you don't like.

00:05:41: And think of it this way, if You cannot change something in the next ten minutes... ...you need to get comfortable with It!

00:05:53: I'm not saying that you have to cherish it or be suddenly all about it and suddenly like your eyebrows on a bad hair day or whatever.

00:06:03: i am just saying acknowledge it and move with it.

00:06:08: If you are on a let's say weight loss journey and want to lose weight, please do not wait until this happens before you start creating content.

00:06:19: And getting visible.

00:06:22: if You Are like me in the brand new apartment in the Caribbean?

00:06:28: And you feel Like if you would have A better office at Better home a better light a better whatever your telling yourself and you know it's gonna happen eventually, then you can't change within the next ten minutes.

00:06:46: Don't wait to create content and get visible because I... It might not go as fast as you think in your losing days weeks or months of creation!

00:06:59: Be creative how to implement it IN YOUR ENVIRONMENT AND even implemented into your storytelling if needed.

00:07:07: i do speak a lot about this Naked apartment of mine because I'm just not getting to it and i'm Not finding furniture that.

00:07:14: I want to have.

00:07:15: my office is not ready though, I Have made a decision It's going to be a custom-made desk.

00:07:20: Duh if you can't find what they have on the shelf make it yourself right.

00:07:25: so The wood is going to delivered this week as I speak And then I hope that their workers Will get it done eventually?

00:07:31: So My time is coming but imagine I moved here in May so Imagine If I wouldn't have created a single piece of content until now, and we are now mid-September.

00:07:42: So don't make these things that are not something you can change within the next ten minutes a big deal because life is not only in the now.

00:07:56: I mean it's also something which constantly developing changing perfect circumstances.

00:08:04: It's a damn lie, they do not exist even if we when see social media believe that these people have it all together.

00:08:13: Have the most beautiful apartment.

00:08:14: They feel so confident in their bodies?

00:08:16: no they don't and I notice from having conversations globally with A lot of people whether there are just starting or somewhere In The Messy Middle Or already successful We all have them.

00:08:32: So what can be due?

00:08:33: to get ourselves going even if the circumstances are not perfect.

00:08:37: We haven't lost weight yet, our apartments or offices aren't the way we want them to be The equipment hasn't arrived yet etc.

00:08:47: There is one thing that I wanted to mention.

00:08:49: Even though you don't like all things in your voice there's another thing which needs to keep in mind which is maintaining an image online and it's an image YOU choose!

00:09:01: If you are all about hair and makeup, it would be so odd if YOU would appear without hair & make-up on your videos.

00:09:10: IF YOUR ACCOUNT IS A MESSY LIFE AS A MOM WITH A NEWBORN THEN THE MESSIE HAIRBUN HAS SO MUCH MORE PLACE AND EFFECT IN YOUR VIDEOS BECAUSE IT'S JUST THE REALITY!

00:09:28: So maintain an image.

00:09:32: That is your image and how you want to show up on camera.

00:09:37: I used to think that... ...I have to polish every situation, i'm gonna explain now what I mean with it.

00:09:47: When was running?

00:09:48: And I had a very pale skin like I am so white when started running especially here in the Caribbean.. ..I turn red!

00:09:57: I get this tomato face Can't change it.

00:10:03: I honestly there is nothing in this world that can do So, i used to wait To film a b-roll of me running when i cooled down A little bit and i was thinking like hmm does This really?

00:10:17: Change the image Of my brand Just because i have a red face?

00:10:24: And I decided no, because it is the reality of the action i'm doing and running as something that I talk a lot about.

00:10:30: Because its teaching me resilience to build this whole thing here.

00:10:34: So having a tomato face Is just A part Of The Action ,a Part Of The Brand .And It Doesn't Damage My Image!

00:10:44: I haven't been wearing a blazer in months since I moved to Curacao.

00:10:49: Yes, I will wear them again but for that...I want my office ready because i need an air-conditioning in there.

00:10:57: otherwise I cannot wear blazers!

00:10:59: I'll cook in them.

00:11:01: so until then I would be wearing t-shirts and something uncomfortable.

00:11:06: does this do damage?

00:11:08: no it doesn't?

00:11:10: So pick something constant at all times the way you look or dress the thing you do, and put on that little bit of makeup.

00:11:20: Put on a little lip gloss-on!

00:11:23: You don't have to have full make up or hair done.

00:11:27: just create content.

00:11:28: but if this makes in moment feel more confident better looking...put your best clothes on!

00:11:37: If it's something like doing then is should be doing every time front camera brush teeth Do your nails, take a shower if needed.

00:11:46: I'm always saying again Caribbean life sometimes you sweat a lot and so If i get out of the current office where do have an AC And go into my living room but there is still no AC...I just sweat!

00:12:01: Then I feel yucky, sticky icky and then think I cannot create content which such lame excuse because nobody on the other side of that camera knows I'm sweating right now and feeling uncomfortable, but i need to understand and accept these circumstances.

00:12:19: Can't change it!

00:12:20: And even if I would smell let's say... It will make me feel uncomfortable.

00:12:26: so I can choose go have a shower fix it because this is something I could change within ten minutes or ignore the fact because you're going to sweat more and go shower after your created content.

00:12:38: Either way, getting comfortable with yourself who are what is change only things that can be changed within ten minutes then get going.

00:12:48: it's an absolute game changer!

00:12:50: Number two And this a long term.

00:12:53: I don't even want call it fixed but its how to love myself game.

00:13:00: We do this every time we walk by a mirror And I truly believe you're doing the same.

00:13:06: You walk by a mirror or a shopping window and your look goes straight to that one thing you do not like about yourself.

00:13:18: Hips, shoulders, boobs legs knees hair...you name it!

00:13:25: This is the exact same think happens when we switch on our front camera and then you're afraid to be judged for it.

00:13:36: And the only reason why you are afraid of being judged is because You all already judging, you are proving yourself that someone might judge you Because you don't like.

00:13:44: somebody else might not like it.

00:13:46: People see so different than when they see themselves But long term.

00:13:52: I am doing a practice That annoys me so often because It feels as if your fooling yourself into believing something.

00:14:02: that is not because honestly we are hardwired in our negative beliefs and it's damn much work to get out of this spiral.

00:14:14: There is this look at yourself practice.

00:14:17: you can do this only with your face in front of camera or a mirror, Or You Can Do This Full Body And Even If You Wish Naked It Has Such A Huge Effect.

00:14:29: if You Then are confronted with full body judgment you're giving yourself.

00:14:37: It's a hard one, start small if you need to and then give your self time.

00:14:44: I'm usually taking couple of minutes to get accustomed it.

00:14:48: i just listen my brain.

00:14:50: what comes up the moment that look in mirror And its constantly same old ,same old ,SAME OLD.

00:14:57: IT'S THE LEGS IT'S The hair the crooked toes.

00:15:04: and without ignoring the fact that I do not like these parts of me, first of all look at them a little bit more neutral.

00:15:16: And i'm trying to look at those parts from my body but looking at it as whole.

00:15:24: so if you don't like your legs then stay just at one point.

00:15:32: I'm trying to see the leg from my hip on down to my crooked toes, To see that whole damn thing That is my body.

00:15:41: That carries me through life And i just stared at it and stopped judging.

00:15:47: I was trying to be neutral about It.

00:15:50: In a way of you don't have to always happy with what You're seeing in the mirror But we are not judging her.

00:16:00: Then...I move On and I look at the things that i actually like.

00:16:08: And I name them,and I look it a more!

00:16:10: It's not only there are things I don't like my body consists of but its also the thing you do like your body consist off.

00:16:19: Then an interesting shift happens every time suddenly when you merge those parts that you like and don't like, see it as a whole.

00:16:30: And look at them more like this is the ugly and pretty... You see yourself from such different perspective But I'm also gonna tell you It takes practice!

00:16:47: When i say practice not one time or two times nor three times.

00:16:50: no ten times I mean a hundred times because we've been taught to criticize ourselves by society and we've been practicing it unapologetically for years.

00:17:05: So give yourself the time to rewrite your story, to re-write the entire picture –and that won't happen overnight– It's gonna be quite opposite!

00:17:15: And you can do this practice FOR YOURSELF because there is also going change so much within you not just in terms of content creation but The relationship to your body.

00:17:27: You can do this naked in front of the mirror.

00:17:29: This is a full version or if you want to start small, you can practice it In-in your front camera.

00:17:35: If we just put your face there as A prep for Your talking head reels.

00:17:44: try It and remember if you cannot change it within the next ten minutes.

00:17:52: Do everything you can change to get yourself comfortable.

00:17:56: put on that makeup, brush your hair get hydrated.

00:17:59: whatever you think gets in the mood and makes you feel pretty good about yourself.

00:18:05: And everything can not change like environment weight loss.

00:18:12: acknowledge it but don't judge because again You are afraid to be judged by others Because YOU ARE judging YOURSELF!

00:18:25: Everything will change for you, and this is what I desire from you because... ...I believe that everything you set out for can achieve a hundred percent.