Ep.77 Why a Business Bestie & a Social Media Presence Matter

Show notes

Host Ivana Ivanek shares a mindset shift and strategic move for building an online personal brand people trust and buy from while running a business alongside a nine-to-five.

After feeling tired during a busy stretch in Vienna, she reflects on a coffee chat with her peer Karina about resting without seeing it as failure, handling fear of judgment and silent rejection from others, and how some people—including partners—may not support your vision.

Ivana’s immediate action step is to get a “business bestie” and actively cheer for peers so support is reciprocal. Strategically, she frames social media as a “digital business card,” encouraging consistent visibility over hiding behind perfecting offers. She highlights Karina’s progress, then outlines next steps: leverage what’s built.

In this episode you will learn:

02:24 Coffee with Karina

03:48 Tired Not Failing

04:28 Judgment and Rejection

06:33 When Partners Resist

08:06 Get a Business Bestie

10:27 Digital Business Card

13:09 Stop Avoiding Visibility

14:23 Magnetic Influence Offer

15:37 Social Media Reality Check

Resources from Ivana

Your Brand Story in 5 Simple Steps