Ep.70 Networking as Business Strategy - with Melissa Snow
Show notes
In this episode of the Online Business by Design podcast, host Ivana Ivanek interviews Melissa Snow, a business relationship strategist who empowers women entrepreneurs.
Melissa discusses the importance of authentic networking, debunking common misconceptions such as imposter syndrome and being 'salesy.' Listeners will learn about the real purpose of networking—building relationships and providing value without expectations. Melissa also offers practical tips for introducing oneself effectively, whether at in-person or online events, and stresses the significance of walking into networking events with intentionality and strategy.
Tune in to discover how to make meaningful connections while staying true to who you are.
In this episode, you will learn:
00:08 Meet Melissa Snow: Empowering Women Entrepreneurs
01:06 Debunking Networking Misconceptions
03:27 The Purpose of Networking
07:23 Providing Value in Networking
10:55 Strategic Networking for Business Growth
22:04 Effective Introductions and Elevator Pitches
31:09 Finding the Right Networking Style
About Melissa Snow:
Melissa Snow is a Business Relationship Strategist dedicated to empowering women to thrive in entrepreneurship. After establishing and growing two successful businesses, she founded the Powerful Women Rising Community, which provides women with the strategy, connections and resources they need for real business growth.
Melissa is also a speaker and trainer on a mission to revolutionize networking, promoting authenticity and genuine connections over “salesy weirdo” tactics. She is the host of the popular "Powerful Women Rising" podcast and lives in Colorado with two dogs, two cats and any number of foster kittens. She loves iced coffee, Taylor Swift and buying books she’ll never read.
Connect with Melissa:
Resources from Ivana
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