Ep.43 Why a Book is the Best Strategy for Growing Your Business - with Tarryn Reeves
Show notes
In this episode of the Online Business by Design podcast, host Ivana Ivanek welcomes Tarryn Reeves, founder of Automatic Authority Publishing & Press House, to explore how writing a book can significantly impact your business growth. Tarryn shares her riveting personal journey from Zimbabwe to Australia, through corporate life, and eventually to entrepreneurship. Speaking about the transition from corporate ladders to establishing her own successful publishing company, Tarryn provides invaluable insights into the three publishing options: traditional publishing, self-publishing, and hybrid publishing. Discover why every entrepreneur should consider writing a book, the different paths to publication. A must-listen for thought leaders aiming to elevate their personal brand and reach a broader audience.
In this episode you will learn:
00:37 Meet Tarryn Reeves: From Zimbabwe to Australia
02:02 The Journey to Entrepreneurship
05:49 Struggles and Turning Points
10:08 Discovering a New Path
15:18 Building a Virtual Assistant Business
21:11 Transition to Publishing
27:45 The Power of Books in Marketing
29:34 Overcoming Imposter Syndrome
30:31 Writing vs. Ghostwriting
31:42 Editing and Publishing Myths
34:05 Finding Time to Write
36:34 Traditional vs. Self-Publishing
43:41 The Hybrid Publishing Model
49:28 Conclusion and Personal Reflections
About Tarryn Reeves
Tarryn Reeves is a USA Today bestselling author, founder of Automatic Authority Publishing & Press House, and your go-to partner in transforming your story into a movement. She helps visionary entrepreneurs, thought leaders, and changemakers turn lived experiences into bestselling books that don't just sit on shelves—they build empires. Her work has been featured in Forbes, Newsweek, the Los Angeles Times, World News Network, Thrive Global and more. Tarryn resides in Australia with her daughter and son. When she isn’t creating bestsellers, she can be found adventuring in nature or relaxing with a cup of tea.
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