Ep.41 Showing Up Bold Online - with Abby Bradetich
Show notes
In this episode of the Online Business by Design podcast, host Ivana Ivanek is joined by content coach and designer, Abby Bradetich. They discuss the challenges women face in showing up authentically online, the importance of breaking free from societal expectations, and how to develop a personal brand that reflects your true self.
Abby provides practical strategies for creating content that feels good and resonates with your audience, emphasizing the importance of balancing professionalism with personality.
Key takeaways include the significance of mindset in marketing, the power of being genuine, and actionable tips for organizing and planning your content.
Whether you're a seasoned entrepreneur or just starting, this episode will inspire you to embrace your unique voice and presence online.
In this episode you will learn:
00:56 Meet Abby: Overcoming Online Insecurities
03:09 Personal Stories of Online Presence
04:53 Balancing Professionalism and Authenticity
10:22 Infusing Personality into Your Brand
16:04 Sharing Personal Life in Business
19:31 Managing Social Media Stress
24:26 The Addictive Nature of Social Media
25:31 Setting Boundaries for Mental Health
26:21 Finding Joy in Social Media
27:20 Content Creation Strategies
30:09 Balancing Content Themes
39:30 Personal Journey into Design and Marketing
About Abby Bradetich:
Abby is the Founder & Creative Director of IlluminEssence Creations - a design and social media agency that works with woman-owned businesses to increase their visibility, impact, and income through a powerfully authentic online presence. This includes brand & web design, copywriting, and content coaching. She has been a designer and writer for over a decade, working with clients in a variety of industries, and eventually started her company at the end of 2021. She is also the host of The Unfiltered CEO Podcast, where she shares real stories of the ups and downs of entrepreneurship. Abby has a degree in Modern Dance, danced with professional companies for 5 years after college, and still uses dance in her business and content today. She lives in Denver, Colorado with her fiancé and fur babies, where they love to hike, soak up the sunshine, and enjoy margs & tacos every chance they get.
Connect with Abby:
Inquire about brand & web design HERE
Free website review HERE
Resources from Ivana
Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR
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