Ep.40 Mastering Authenticity - Building a Personal Brand for the Digital Age

Show notes

In this episode of the Online Business by Design podcast, host Ivana Ivanek dives into the true meaning of authenticity in building a personal brand.

Ivana discusses the common misconceptions about authenticity on social media and provides actionable insights on creating a visibility strategy that resonates with your audience without being overly vulnerable.

Tune in to learn how to make meaningful connections and stand out in the digital space.

In this episode you will learn:

00:00 Introduction to Authenticity in Personal Branding

01:44 Understanding Authenticity

03:37 The Importance of Personal Branding

04:36 Challenges of Being Authentic

05:56 Creating Unique Content

09:47 Handling Criticism and Hate

13:40 Defining Your Personal Brand

14:26 Builduing a Strong Personal Brand

25:41 Conclusion and Program Promotion

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