Ep.39 Evergreen Visibility with Pinterest: How to Use the Platform to Consistently Attract Leads - with Dana Johnson
Show notes
In this episode of the Online Business by Design podcast, host Ivana Ivanek welcomes Dana Johnson to discuss how to leverage Pinterest as an evergreen marketing tool.
Dana shares her journey from a 9-5 job to becoming a successful entrepreneur and delves into practical steps on using Pinterest to drive traffic and generate leads. The episode covers key metrics for Pinterest success, the concept of evergreen content, and strategies for visual storytelling. Dana also provides actionable insights for industries like life coaching and sports coaching on how to effectively use Pinterest without the need for a brand photo shoot. Whether you are a new entrepreneur or looking to enhance your online presence, this episode provides valuable tips on harnessing Pinterest's power for long-term business growth.
00:00 Introduction to Business Visibility
01:44 Dana Johnson's Journey to Entrepreneurship
05:34 Discovering Pinterest as a Marketing Tool
08:37 Leveraging Pinterest for Evergreen Content
18:50 Creating Visual Storytelling on Pinterest
30:36 Practical Tips for Pinterest Success
33:54 Connecting with Dana Johnson
36:35 Dana's Future Vision
About Dana
Dana is a Pinterest marketing strategist and the founder of The Styled Pin Collection, a monthly membership that helps creative entrepreneurs show up consistently and confidently on Pinterest with customizable, on-brand content. A former wedding pro turned organic marketing expert, she now supports service providers, creatives, and mission-driven brands in building sustainable visibility without the burnout of daily social media.
Through her strategic, yet ease-filled approach to evergreen marketing, Dana empowers business owners to attract aligned clients, grow their audience, and reclaim their time. She's also the host of The Unapologetic Pinner Podcast, where she shares practical Pinterest strategies, mindset shifts, and inspiring conversations for values-driven entrepreneurs ready to grow on their own terms
Connect with Dana
Styled Pin Collection: GET IT HERE
Free Resources from Ivana
Create your lead magnet & generate your first 50 leads. Click HERE for your FREE training
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