Ep.37 Building a Succesful Email Marketing Strategy
Show notes
In this episode of the Online Business by Design podcast, host Ivana Ivanek emphasizes the importance of building and maintaining your own email list as a fundamental asset for your business.
Ivana discusses why relying solely on social media is risky and explains how email marketing can provide a personal and direct way to connect with potential customers. She shares her personal shopping experience to illustrate how early engagement and personalized follow-ups can lead to sales.
You'll also learn about creating effective lead magnets, the importance of authentic communication, and leveraging email lists for collaborations and launching products. Tune in to discover actionable steps to build a database that can significantly boost your business's success.
In this episode, you will learn:
00:55 Understanding the Sales Process
02:08 A Personal Shopping Experience
07:05 Email Marketing Beyond Online Business
08:35 Building and Utilizing Your Email List
13:13 The Power of an Engaged Email List
18:13 Creating Effective Lead Magnets
Free Resources from Ivana
Create your lead magnet & generate your first 50 leads. Click HERE for your FREE training
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