Ep.29 Leveraging Other People's Audiences for Online Business Success - with Ryan Montis

Show notes

In this episode of the Online Business by Design podcast, Ivana speaks with Ryan Montis, a former detective and Canadian soldier turned transformational coach and NLP trainer. This episode dives into how Ryan's business has evolved since their last conversation and explores the concept of leveraging other people's audiences to grow a coaching business without relying heavily on social media. Key points include the importance of discoverability, the law of trust transference, and actionable steps for pitching oneself to speak in front of existing audiences.

In this episode you will learn:

00:09 Meet Ryan Montes: From Detective to Coach

01:13 Catching Up: Changes Since the Last Interview

05:15 The Social Media Shift

09:44 Alternative Strategies for Business Growth

24:58 The Triple A Method: Adopt an Audience

25:33 The Importance of Growing and Nurturing an Audience

25:47 Secret #1: Adopting an Existing Audience

26:30 Secret #2: The Law of Trust Transference

28:31 Challenges and Realities of Social Media

32:38 Secret #3: Offering Value and Overcoming Barriers

40:44 Effective Pitching Strategies