Online Business By Design

Host Ivana Ivanek welcomes hypnotherapist and Magic and Miracles podcast founder Jennifer Schlueter to discuss traveling while building an online business, staying grounded, and doubling down on full potential.

Jennifer shares her path from a small town in Germany to studying and working in the US, feeling inspired by the “anything is possible” mindset, and deciding after a hypnosis session to quit her job and travel.

She explains hypnotherapy as a relaxed state that helps access and release unhelpful patterns and fear, making decisions feel clearer. The conversation covers handling parental and societal judgment, reducing comparison by limiting social media...

Host Ivana Ivanek debugs social media myths by explaining what engagement is, why it matters, and best practices to improve it.

She shares a personal story about moving from Barcelona to Austria and deciding to return to the Caribbean, emphasizing taking responsibility for decisions despite others’ judgment.

Using a client example, she explains how focusing only on lead generation can create a large follower count but near-zero engagement, which undermines trust for potential clients, collaborators, podcast hosts, and speaking opportunities.

Grab your favourite note taking device and get inspired.

Podcast host Ivana Ivanek interviews Australia-based marketer Mariah McInnes about content marketing, what makes good content, and how to tell better stories while building a personal brand online.
Mariah shares her path from corporate marketing to freelancing and digital nomad life, including quitting her job during COVID, a major surgery after discovering rare neuroendocrine cancer, and how recovery led her to meet her partner, who now complements her business skills.

They discuss living and working from a car and then a bus, resilience through business setbacks, and Mariah’s practical storytelling approach: align content to a sales goal and content strategy,...

Host Ivana Ivanek shares a mindset shift and strategic move for building an online personal brand people trust and buy from while running a business alongside a nine-to-five.

After feeling tired during a busy stretch in Vienna, she reflects on a coffee chat with her peer Karina about resting without seeing it as failure, handling fear of judgment and silent rejection from others, and how some people—including partners—may not support your vision.

Ivana’s immediate action step is to get a “business bestie” and actively cheer for peers so support is reciprocal. Strategically, she frames social media as a “digital business...