Online Business By Design

In this episode, Ivana Ivanek shares a raw and honest behind-the-scenes look at her recent move to Curaçao and the deeper lessons it revealed about business, identity, and personal branding.
She breaks down why personal branding is no longer optional in today’s saturated market and why most people aren’t held back by strategy, but by fear, self-judgment, and identity blocks.

If you’ve been struggling to show up online, feel “weird” on camera, or worry about what people think, this episode will help you understand what’s really holding you back and how to move through it.

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Host Ivana Ivanek welcomes Robin J. Emdon to the Online Business by Design podcast to unpack chronic procrastination and how it quietly blocks progress, growth, and energy, especially for entrepreneurs building an online business and personal brand.

Robin shares how he recognized his own long-term procrastination after taking 10 years to finish a part-time degree, then connected it to costs across health, finances, relationships, and career.

He explains procrastination as an “inside job,” driven by survival wiring (limbic system) overriding rational planning (prefrontal cortex), and describes three “ingredients” for productivity.

They discuss practical momentum-building through understanding energy patterns, using a...

Host Ivana Ivanek welcomes hypnotherapist and Magic and Miracles podcast founder Jennifer Schlueter to discuss traveling while building an online business, staying grounded, and doubling down on full potential.

Jennifer shares her path from a small town in Germany to studying and working in the US, feeling inspired by the “anything is possible” mindset, and deciding after a hypnosis session to quit her job and travel.

She explains hypnotherapy as a relaxed state that helps access and release unhelpful patterns and fear, making decisions feel clearer. The conversation covers handling parental and societal judgment, reducing comparison by limiting social media...

Host Ivana Ivanek debugs social media myths by explaining what engagement is, why it matters, and best practices to improve it.

She shares a personal story about moving from Barcelona to Austria and deciding to return to the Caribbean, emphasizing taking responsibility for decisions despite others’ judgment.

Using a client example, she explains how focusing only on lead generation can create a large follower count but near-zero engagement, which undermines trust for potential clients, collaborators, podcast hosts, and speaking opportunities.

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